6 edition of Focus Groups found in the catalog.
July 6, 2006
by Sage Publications, Inc
Written in English
|The Physical Object|
|Number of Pages||200|
purposes from science students, so these students were divided into separate focus groups. How to Set Up Focus Groups Having decided that focus groups are suited to your research needs (for advantages and disadvantages of focus groups, see Table 2). First, consider your timing (e.g. not during exams!), your incentive (cash/book. samples. Focus groups generally utilize convenience sampling. The sample for a focus group has individuals with characteristics of the overall population and can contribute to helping the research gain a greater understanding of the topic. A focus group is most effective with participants. This is the optimal size toFile Size: KB.
Chapter 10 Using Focus Groups to Find Case Themes. Chapter 11 Moderating Focus Groups. Chapter 12 Recruiting the Right Focus Group Participants. Chapter 13 The Mechanics of Setting Up Focus Groups. Chapter 14 Analyzing the Data. Conclusion. Bibliography. Appendix. For help ordering the book, call () or () , ext. How to conduct employee focus groups is the comprehensive guide that shows you how to explore issues, test concepts and generate ideas with employees so you can make more informed decisions. Whether you’re an HR professional, a communicator or anyone running a program, How to conduct employee focus groups will help you get the insight you.
The use of focus groups in social science research Focus groups originated in sociology (Merton and Kendall ) were primarily used by market researchers in recent years (Templeton ) and are increasingly being used as a research tool in the social sciences. A growing literature on the setting up and running of focus groups for social. , , and list current focus groups seeking participants, some of which are online. If you have time to spare, there are many opportunities to participate in in-person focus groups. Plaza Research (Facebook), for example, has facilities across the U.S. and pays $$ to group.
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"An excellent ′focused′ book on focus groups – anyone who reads this book can pretty much kickstart their own focus group research." -- Aditya Simha, University of Wisconsin - Whitewater About the Author.
Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus /5(17). FocusGroups. 1, likes 13 talking about this.
Find paid focus groups in your area. New focus groups added daily. Earn between $$+ per focus 5/5. "Basic and Advanced Focus Groups" is an apology for sociology and the use of focus groups by Professor David Morgan. The book covers a lot of ground from the value of focus groups to how to recruit, how to ask questions, the legal implications of participation, etc.
Also, the book is exceptionally well organized and Focus Groups book out/5(6). The book explains the differences among various approaches to focus groups, including market research, academic, nonprofit, and participatory groups.
Engaging coverage of issues that researchers and evaluators often struggle with includes how to write good questions, how to get people to show up, how to handle dominant or shy participants, and. “Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups.
It is the only hands-on book which explores the process of focus group research.”. by Focus Pointe Global, Philadelphia, Pennsylvania. 54, likes talking about this were here. Focus Pointe Global is the 4/5(). Focus Groups are often under-used as a valuable tool for research.
This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced>3/5(1).
Group interviews are among the most common methods of research in the social sciences. Focus Groups: Theory and Practice, Second Edition provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.
The book examines every facet of focus group research, from selection 5/5(2). Focus Groups: Theory and Practice, Second Edition provides a systematic treatment of the design, conduct, and interpretation of focus group discussions withi.
Focus group research has certainly extended its reach beyond marketing research applications focused on relatively affluent consumers. This edition of the book greatly expands the treatment of the use of focus groups in an international context and with special populations, such as children and individuals with special needs.
Directory of market research companies, focus group facilities, moderators, online marketing research firms, and consultants.
Find and compare detailed company profiles and. We welcome you to this series of books on focus group interviewing. We hope that you find this series helpful.
In this section we would like to tell you a bit about our past work with focus groups, the factors that led to the creation of this series, and an overview of how the book is organized.
Topics covered in this publication include focus group basics, preparing for the focus group, developing effective questions, planning the focus group session and analyzing the data. Toolkit for Conducting Focus Groups, provided by Omni, is a great resource intended to assist in conducting focus groups and enhance one’s facilitation skills.
Top Focus Group Recruiting Companies Your UK/International recruitment partner for focus groups, and other types of face-to-face, telephone and online market research fieldwork. Why choose FieldworkHub Ltd Nimble, expert, dedicated, 25yrs combined.
Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study. Focus Group Facility Select a marketing research company to view a complete listing of services and facilities such as market research mall locations, qualitative research services, quantitative research services, focus group facilities, telephone facilities and data collection services.
Book Description. Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly.
Focus groups are typically more dynamic than interviews. The researcher takes the role of moderator, posing questions or topics for discussion, but then lets the group members discuss the question or topic among themselves. Divining Desire. FOCUS GROUPS AND THE CULTURE OF CONSULTATION.
LIZA FEATHERSTONE “In her wonderful book, Liza Featherstone helps us penetrate this ‘culture of consultation’—and recognize that actually we are living in a culture of cooptation where weighing in is more of an illusion than a reality, one that helps legitimize the power of elites.”. Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group.
This highly acclaimed book in its third edition includes numerous updates and improvements: Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues/5.
Focus groups are fun and an easy way to earn some extra money. You can earn up to $ per focus group. Browse more than focus groups now. 16, Total Focus Groups $ 15, Overall Paid Out.Members. This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the “how-tos” of conducting focus group research.
Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical .Authors Phillip Miller and Paul Scoptur bring an innovative and essential look at focus groups in their latest book.
This highly anticipated book will change how you think about and conduct focus groups. In the minds of many, focus groups are required in any substantial case.
Unfortunately, the belief by trial lawyers is that focus groups are often too expensive with results that are not.